If RAJA has more than 700,000 satisfied customers in Europe, it is above all thanks to its commercial offer, the quality of its service, its multi-channel strategy and its international development. Established in 18 European countries and with the largest product catalogue in this market with nearly 120,000 products, the RAJA Group has become the undisputed leader in the distribution of packaging, supplies and equipment for business.
Very early on, RAJA integrated multi-channel into the heart of its strategy in order to offer its customers a multiplicity of interaction ways guaranteeing proximity and reactivity. A promise of service and a sense of commitment that is expressed through 4 channels of catalogues, the web and its e-commerce platform, its field sales force and the dedicated inside sales team.
And to visualize in real time the management of the order and shipping activities, RAJA has chosen Logepal.
“The solution allows us to meet the business challenges by having a real-time view on the turnover generated towards the target but also on the volume of orders. We decrypt the customer situtation with reports according to the customer database. These indicators are very precious to us and allow the teams to be more reactive and proactive. The solution is also present in our warehouses in collective display to have relevant information on the status of the order and its preparation as well as on shipments.” says Sylvain Mariau, Application, Sales and Marketing Manager at RAJA.
“News, weather and traffic conditions, and other contextual information are also displayed on the screens and summarized in the Logepal projects. This dynamic working environment is widely appreciated by the teams and allows RAJA to combine performance and employee commitment, satisfaction and customer knowledge. “concludes Sylvain Mariau.