Press · AFRC Mag

Activeo featured in AFRC MAG – October 2026 Edition!

Theme: revelations in customer relations

AFRC Mag – October 2026 “Brand Allies” section Interview with Véronique Godart
Cover of the October 2026 issue of AFRC Mag: Revelations in customer relations
AFRC Mag, the magazine for customer experience professionals
Customer experience in the age of “HumanX”

For its October 2026 edition, AFRC Mag explores the revelations transforming customer relations. In the “Brand Allies” section, Véronique Godart, Managing Partner at Activeo, shares her vision of a customer experience where AI accelerates and humans build trust.

Customer expectations, the role of artificial intelligence, the concept of “Human Experience”: discover how Activeo supports companies by combining consulting, integration and innovation.

“Artificial intelligence is now establishing itself as an accelerator for transforming customer relations. But beyond the technology, companies face a broader challenge: reconciling performance, emotion and trust.” Véronique Godart, Managing Partner, Activeo

Read the full interview (PDF, in French)
In brief

The interview in 3 key ideas

Key takeaways:

01

Customer expectations are accelerating

“Consumers want an immediate, consistent and contextualised response, whatever the channel they use.”

02

From managing contacts to managing relationships

“The real transformation lies in orchestrating data, processes and interactions.”

03

AI that augments humans

“We remain convinced that its value lies in its ability to augment humans rather than replace them.”

Véronique Godart, Managing Partner at Activeo

AI is becoming a powerful lever to understand, anticipate and support, but it is humans who create trust, emotion and attachment to the brand.

Véronique Godart, Managing Partner, Activeo
Behind the scenes

The magazine unveiled on stage

Éric Dadian, President of AFRC, presents the October 2026 issue of AFRC Mag on stage
Éric Dadian, President of AFRC (the French Customer Relations Association), presents the October 2026 edition of AFRC Mag, which features Activeo’s interview.Photo credit: Jean-Claude Guilloux

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