Aiming at "customer delight" for each interaction with its customers has become a priority objective for companies wishing to differentiate themselves on their market through customer experience. This is the purpose of the new ISO standard "Service Excellence", currently being developed at the international level, in which Activeo is actively participating as a member of the Afnor standardization committee. Its scope will aim at accompanying companies from "customer satisfaction" to … [Read more...] about From Service Quality to Service Excellence
The brand-customer relationship is evolving and the brand promise put forward must above all reflect the commitment to sincere and concrete actions, proposed in an intelligent way according to the different interaction channels.Respecting this promise can have a significant impact on the quality expected and the satisfaction felt by the customer. However, as customers are increasingly informed, demanding, receptive and even defiant, we can all testify that this brand promise is not always … [Read more...] about Align the relational stance with the company’s brand promise and customer orientation
Whether you are in Customer Relations, Marketing, Digital, IT or Communication, you have not been able to escape either the sudden and generalized rush of these applications or the abundance of actors and initiatives in this field.To go beyond the buzz, we propose to understand this manifestation of digital disruption from all angles…. Like many people, to varying degrees, you may be wondering about the scope, relevance and conditions for implementing a conversational agent (also called a … [Read more...] about Conversational agents: Why such a craze?
If RAJA has more than 700,000 satisfied customers in Europe, it is above all thanks to its commercial offer, the quality of its service, its multi-channel strategy and its international development. Established in 18 European countries and with the largest product catalogue in this market with nearly 120,000 products, the RAJA Group has become the undisputed leader in the distribution of packaging, supplies and equipment for business. Very early on, RAJA integrated multi-channel into the … [Read more...] about RAJA: Logepal at the service of real-time monitoring and management indicators.