Align the relational stance with the company’s brand promise and customer orientation
The brand-customer relationship is evolving and the brand promise put forward must above all reflect the commitment to sincere and concrete actions, proposed in an intelligent way according to the different interaction channels.Respecting this promise can have a significant impact on the quality expected and the satisfaction felt by the customer. However, as customers are […]
Conversational agents: Why such a craze?
Whether you are in Customer Relations, Marketing, Digital, IT or Communication, you have not been able to escape either the sudden and generalized rush of these applications or the abundance of actors and initiatives in this field.To go beyond the buzz, we propose to understand this manifestation of digital disruption from all angles…. Like many […]
Use customer experience as a starting point to redefine multi-channel strategy
Use customer experience as a starting point to redefine multi-channel strategy “To offer services in line with our customers’ needs, the Marketing, Consulting & Communication Division launched several projects in 2018 focusing on communication channels, data and customer experience. And it’s precisely on this last structuring subject that we called on Activeo.” James INGRAM Head […]
The keys to rethinking your multi-channel strategy
Respond to new customer expectations, hypertrophied by the promises of digital technology In recent years, a wave of funds driven by digital technology has led companies, both large groups and mid-sized companies, to initiate real transformation projects by placing the customer at the heart of their concerns. These transformation projects have resulted in the redesign […]
STIME – Groupement les mousquetaires: How can we rethink the member experience when interacting with support?
STIME – Groupement les mousquetaires: How can we rethink the member experience when interacting with support? “Also, to facilitate governance and project consistency, Activeo held the role of customer experience guarantor before perpetuating this function internally.” Sébastien DURAND Director of Point of Sale Support within the IT Department at STIME – Groupement les mousquetaires Partager […]
New models for the new world! A once in a lifetime opportunity for change.
Never waste a good crisis As many organisations entered the COVID crisis they were forced to work in new ways and achieved changes in three weeks that many said would normally take three years. The crisis tore down change barriers and sped decision making as only a good crisis can do. The sudden move to […]
