Articles

WIn recent years, the term gamification is being increasingly used in management manuals, marketing and more generally in literature related to business. In 2011, the American firm Gartner predicted that at the end of 2015, 50% of companies with innovative processes would « gamify » these processes. Yet the concept remains vague or unclear for many. What is it about? Is it just a transposition of the gaming universe to areas of marketing, sales or recruitment? What usage … [Read more...] about Gamification & Customer Relationship : from consumer to customer service commitment

As a part of their Cisco Live activities, Tata Communications and Cisco would like to invite you to an exclusive event where Contact Centre experts Activeo and Bucher + Suter will demonstrate how adopting the Multi Partner model can overcome many of the challenges of migrating your on-premise installation to the Cloud. These include:• How do I convince my CFO to replace an on-premise installation which has already been written off?• Am I not better off waiting for the next IT refresh and … [Read more...] about Contact Centre in the Cloud – the Multi Partner Way